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Prejudices against custom software

March 22nd, 2025

Anyone dealing with custom software for the first time quickly encounters the same concerns. Too expensive. Too slow. Too risky. These reservations are understandable — and in some cases justified. But they rarely tell the whole story.

“Custom software is too expensive”

The initial costs are higher than for a standard solution — that’s true. But the comparison doesn’t end at the licence price. Off-the-shelf software needs to be adapted, integrated, and often awkwardly connected to existing systems. These hidden costs add up. Then there’s the dependency on the provider: price increases, discontinued features, or forced upgrades are outside your control. Custom software belongs to you. You can develop it further with any team — even without the original development partner.

“Development takes too long”

Software tailored to your processes takes more time than logging into a SaaS product. But “finished” is relative. Standard solutions are ready on day one — and often the problem on day one hundred, because they don’t map your workflow. Good custom software projects deliver in short cycles: a first usable version is ready after a few weeks. What comes next depends on what you actually need — not on the roadmap of a product manager you’ll never meet.

“Maintenance is too demanding”

All software needs maintenance — whether custom or off-the-shelf. The difference: with custom software, you control what gets maintained and when. Security updates can be deployed within hours, not only when the provider completes a patch cycle. And passing on technical knowledge about a well-documented codebase is generally easier than imparting company-specific knowledge about the quirks of a standard solution.

“Standard software is more secure”

Widely used software is a more attractive target. A known vulnerability in a solution used by thousands is far more rewarding for attackers than a gap in an application that only affects your organisation. Custom software has a smaller attack surface — and when a problem occurs, it can often be fixed and deployed the same day, rather than waiting for the vendor’s next release cycle.

“That’s only for large companies”

On the contrary. Smaller organisations with specific processes often benefit the most. Their workflows are unique, but their budget doesn’t stretch to customising an enterprise platform. A lean, tailor-made solution can map exactly what’s needed — without the ballast of features nobody uses. The question isn’t the size of the company, but whether your requirements are specific enough that a standard solution creates more problems than it solves.